Cash Ca Fashion
The luxury knitwear label Cash Ca have been back for their latest collection to be photographed. The spring summer collection will be sold to stores across Europe and the Far East. The shoot comprised many look book photographs with additional styled photographs which will be used for promotional material across website, social channels and printed material.
The day comprises of two stages. The first part of the day is cataloging the whole collection. This is photographed against a plain backdrop and involves many changes for the model. WQwith around forty garments to photograph, both back and front, the model works independently with little guidance from us. These photographs are used within the website on a carousel and in a printed look book to aid the selling in the showroom.
The second part of the shoot is the creative part. We choose the strongest or most popular styles and use these to create an editorial story. These photographs require more input from the make up artist, photographer, art director and client to achieve looks which will be used in advertisements.
Cash Ca were particularly keen to get some strong looks for this shoot as they were advertising in British Vogue later in the year. The September issue is an important issue for the winter season so it was imperative we had strong fashion photographs for this purpose. The styled photographs were also used for the home website page which delivered a strong message from the very beginning.
Fashion photography is one of our major specialisms. It dovetails well into wedding photography which is another of our specialisms. We feel that many techniques are transferable from one discipline to the other and so fashion and wedding photography are the two which we really work hard to refine. You can see examples of this here in our main wedding portfolio;
https://www.brittonbrothers.com/mallorca-wedding-photography/mallorca-wedding-photography-portfolio/
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